Philadelphia, May 15, 2010 – Today Mayor Michael A. Nutter officially marked the launch of Philadelphia Recycling Rewards in Center City and South Philadelphia. Philadelphia Recycling Rewards – a partnership between the City of Philadelphia, the Streets Department and RecycleBank – allows residents with City-provided recycling collection to earn points for the amount they recycle. The kick-off event also featured a rally to support UnLitter Us, a sustained initiative and movement by the City of Philadelphia Streets Department to rid Philadelphia of litter and create clean, beautiful and safe blocks.
“Today marks the fourth rollout of the Philadelphia Recycling Rewards program and a great way for Center City and South Philadelphia residents to earn valuable rewards and experience savings for doing the right thing – recycling,” said Mayor Nutter. “It’s a quadruple win for the local community and businesses, the City and the environment. I encourage all residents to join in our recycling effort and to help make Philadelphia a more sustainable city.”
Residents in Philadelphia can potentially earn hundreds of dollars of rewards each year. Points are redeemable through RecycleBank for groceries, gift cards, merchandise and entertainment at hundreds of participating local and national merchants. Local participating businesses include ACME, select Shop Rite locations, Rite Aid, CVS/pharmacy, Rita’s Water Ice, Las Cazuelas, Reading Terminal Market, Le Virtu, Black & Brew, JuJu Salon and Organics, SWEAT Fitness, and more. Residents can also redeem points at hundreds of major retailers and national brands such as Nature Made, Verizon, Seventh Generation, Dick’s Sporting Goods, Ruby Tuesday, and Bed, Bath & Beyond.
Philadelphia Recycling Rewards is anticipated to bring the City’s recycling diversion rate – the amount of recyclable materials that are diverted away from landfills—to record levels. Every ton of waste diverted from landfills currently saves the city about $70. The program is a “pay for performance” contract and shares the savings for additional tons of recycling collected above and beyond current levels. This means RecycleBank only gets paid when the city increases recycling and reduces trash.
“As we continue to roll out service across Philadelphia, we continue to witness how the local business community, households and the city come together to work towards attaining Philadelphia’s environmental goals,” said Scott Lamb, RecycleBank Chief Operations Officer. “We are proud to be back providing our valuable rewards program in the first city to pilot our program back in 2005.”
RecycleBank and Verizon have teamed up to make recycling in the Philadelphia tri-state area even more rewarding. Starting today, as part of their sponsorship of the RecycleBank program, Verizon will offer the first 10,000 people to sign up for RecycleBank 50 bonus points. Additionally, the first 500 RecycleBank members to activate a new two-year line of Verizon service will receive double curbside RecycleBank Points for 24 months.
“This initiative is yet another way we are continuing our strong track record of fostering sustainability both inside our business and in the communities we serve,” said Mario Turco, president of Verizon Wireless’ Philadelphia Tri-State Region. “I applaud Mayor Nutter’s vision to make Philadelphia the nation’s greenest city by 2015 and I’m convinced that innovative programs like Philadelphia’s Recycling Rewards effort, powered by RecycleBank, will be critical to helping speed the Mayor’s vision along the road to reality.”
The mayor has set ambitious goals with Greenworks Philadelphia, which has recycling goals including a 20 percent diversion rate by 2011 and 25 percent by 2015. Philadelphia Recycling Rewards powered by RecycleBank will help the City achieve and hopefully exceed those goals.
The Philadelphia Recycling Rewards roll-out schedule is as follows:
February 2010: North Philadelphia
March 2010: Lower Northeast, Frankford and Logan Sections
April 2010: West and Southwest Philadelphia
May 2010: Center City and South Philadelphia
June 2010: Northeast Philadelphia
July 2010: Northwest Philadelphia
For more information about Philadelphia Recycling Rewards Program, and to sign-up for a rewards account, please visit http://www.PhillyRecyclingPAYS.com or call the Philadelphia Recycling Rewards Customer Affairs Unit at 1-888-769-7960.
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RecycleBank® motivates people to recycle and rewards consumers for taking greener actions with points that can be redeemed from participating local and national business partners. Through collaboration and innovation, RecycleBank is helping to create a culture that encourages people to take simple steps towards greener lifestyles. With new products and services like residential recycling, product reuse, expanded e-waste recycling, responsible disposal or simply focusing on using what already exists in the world today, we believe that making greener choices shouldn’t feel at all like a trade off. It should be a trade up, and so RecycleBank rewards you every step of the way. RecycleBank currently provides service to over one million people across the U.S. and the U.K. and has been recognized with a number of business and environmental awards, including being named as a Technology Pioneer by the World Economic Forum and as a Champion of the Earth by the United Nations Environmental Programme. RecycleBank is headquartered in New York City. For more information, visit http://www.RecycleBank.com.
About UnLitter Us Litter Rallies
The Philadelphia Streets Department along with the Philadelphia More Beautiful Committee (PMBC) are holding Litter Rallies throughout the city, bringing neighbors out in force to join the UnLitter Us movement and take action to keep their neighborhoods clean. UnLitter Us is a sustained initiative and movement to rid Philadelphia of litter and create clean, beautiful and safe blocks. The Litter Rallies feature live music, free giveaways, “UnLitter Us” educational information, games and crafts for kids, and more.