TREEPHILLY FALL CAMPAIGN BEGINS!
Philadelphia Parks & Recreation to giveaway 2,000 trees to city residents
Philadelphia, September 10, 2012– Following the success of the first TreePhilly campaign in the spring, Mayor Michael A. Nutter announced that the second phase of the City’s TreePhilly Initiative will take place this fall. TreePhilly, a campaign led by Philadelphia Parks & Recreation (PP&R) in partnership with the Fairmount Park Conservancy and supported byWells Fargo, directly engages Philadelphia property owners, businesses and neighbors to plant and maintain trees. This initiative includes a citywide yard tree giveaway, through which residents can request a free yard tree to plant on their private property. Wells Fargo is sponsoring the yard tree giveaway; both Wells Fargo and the Fairmount Park Conservancy will provide marketing and promotional support for the campaign.
“Thanks to the efforts of Philadelphia Parks & Recreation, Wells Fargo and the Fairmount Park Conservancy, more than 2,200 Philadelphia residents were able to request free trees to plant on their property and enhance their neighborhoods,” said Mayor Nutter. “The fall TreePhilly campaign will make free trees available to even more residents and continue to make our city healthier, safer and more attractive as a result. The TreePhilly campaign is the result of a Greenworks goal to plant 300,000 trees by 2015 and will provide Philadelphians with the knowledge and support they need to successfully plant and care for a new tree.”
This second TreePhilly campaign is timed to take advantage of the cooler fall months that allow new tree roots to establish themselves and produce beautiful, healthy leaves and flowers for the spring. The fall program will allow Philadelphia property owners to request up to two trees, an increase from the one tree maximum of the spring campaign, to be planted in their front, back or side yard. The fall campaign will also feature opportunities for residents with limited mobility to have their trees delivered and planted for free. Residents applying for this service will need to provide a doctor’s note, Septa CCT Connect number, or a recommendation from a TreePhilly partner to qualify.
Citizens who apply for a free tree through TreePhilly’s fall program can select from a new list of tree species, including Sweetbay Magnolia, Serviceberry, River Birch, Sugar Maple, White Oak, Carolina Silverbell, Eastern Redbud, Black Gum, White Fringetree, American Smoketree, American Yellowwood and Sour Cherry.
“With the continued support of our great partners and building off the tremendous success of the Spring TreePhilly campaign, the Fall TreePhilly campaign will allow Philadelphia property owners to get more free trees, learn about the numerous benefits of planting trees, and feature new species of trees. The Fall is the perfect time to plant trees and TreePhilly gives us the opportunity to engage with many communities and neighborhoods to do just that,” said Michael DiBerardinis, Deputy Mayor for Environmental and Community Resources.
During the spring campaign, PP&R worked with neighborhood associations, civic associations, businesses and other partners to educate residents and business owners about the free-tree giveaway, which is just one of the many programs that allow Philadelphians to get involved with planting trees on both public and private property. By working in neighborhoods throughout the City, TreePhilly and its community partners are planting trees that will benefit these neighborhoods for years to come.
“Wells Fargo is pleased to provide a $75,000 grant to TreePhilly because this program will make Philadelphia more attractive and environmentally sound for generations of future Philadelphians,” said Vince Liuzzi, Wells Fargo’s regional president for Greater Philadelphia/Delaware. “TreePhilly aligns with our commitment to environmental stewardship and will further the vision of Philadelphia’s founding father, William Penn, of Philadelphia as a ‘greene country towne.’ ”
Citizens can get involved with TreePhilly by planting and caring for trees on their property, volunteering for a tree planting event in their local park, or sponsoring community service days to plant and maintain trees. For more information, citizens can visit www.TreePhilly.Org or call 215-683-0217.
About Philadelphia Parks & Recreation
Philadelphia Parks & Recreation promotes the wellbeing of the City, its citizens and visitors, by offering beautiful natural landscapes and parks, historically significant resources, high quality recreation centers and athletic programs, along with enriching cultural and environmental programs.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.3 trillion in assets.
Fairmount Park Conservancy
The Fairmount Park Conservancy exists to champion the Fairmount Park system. Its mission is to work as a collaborative partner to lead and support efforts which preserve and improve Fairmount Park to enhance the quality of life and stimulate the economic development of the Greater Philadelphia Region. The Fairmount Park Conservancy fulfills its mission by leading signature capital projects and innovative programs throughout Fairmount Park; by developing and leveraging resources for the park; and by promoting the parks’ unique assets and contributions.